Lead generation service for consultative sales (B2B) using organic marketing on LinkedIn. Significantly increase your online sales by combining our LinkedIn marketing service with your skills to close deals.
Identify, connect and increase your network of contacts while looking for sales opportunities on LinkedIn. We are a solution for entrepreneurs and commercial agents who need to accelerate the generation of referrals (lead generation) without losing track of any.
A lead magnet
Searching for potential clients is a difficult task. You have to identify where they are, what their interests are, if your product or service solves a problem they have, get in touch with them and finally close the sale.
We help you with those first steps so you can invest time into what you do best: closing deals.
When it comes to identifying new customers, we develop an organic and personalized advertisement on LinkedIn. A campaign to search for potential customers, send them a personalized message on your behalf, follow up on the message, and notify you to manage the relationship to close a deal. Linkedin sales leads and we offer you an innovative organic service, provided by a competitive team specialized on LinkedIn lead gen.
Why LinkedIn?
LinkedIn is inhabited by 706+ million members in over 200 countries and territories, more than 55 million companies.
There are 2.9 million groups on LinkedIn, which include industry and interest communities, company and university alumni groups, and professional associations.
In the last 12 months, 96% of B2B marketers used LinkedIn to distribute content. (Content Marketing Institute, July 2020)
80% of B2B marketers put paid behind their content on LinkedIn over all other platforms. (Content Marketing Institute, July 2020)
Brands were perceived to be “more professional” (92%), “more intelligent” (74%), “higher quality” (59%), and “more respectable” (59%) when their ad was seen on the LinkedIn platform. (Nielsen study).
In technology, LinkedIn generated 2-5x higher Return On Ad Spend than other social media platforms. (Analytic Partners Study)
In financial services, LinkedIn generated 7x more incremental customer sign-ups than display media. (Analytic Partners Study)
In education, LinkedIn was 2-4x as effective as other display media. (Analytic Partners Study)
LinkedIn is inhabited by 706+ million members in over 200 countries and territories, more than 55 million companies.
There are 2.9 million groups on LinkedIn, which include industry and interest communities, company and university alumni groups, and professional associations.
In the last 12 months, 96% of B2B marketers used LinkedIn to distribute content. (Content Marketing Institute, July 2020)
80% of B2B marketers put paid behind their content on LinkedIn over all other platforms. (Content Marketing Institute, July 2020)
Brands were perceived to be “more professional” (92%), “more intelligent” (74%), “higher quality” (59%), and “more respectable” (59%) when their ad was seen on the LinkedIn platform. (Nielsen study)
In technology, LinkedIn generated 2-5x higher Return On Ad Spend than other social media platforms. (Analytic Partners Study)
In financial services, LinkedIn generated 7x more incremental customer sign-ups than display media. (Analytic Partners Study)
In education, LinkedIn was 2-4x as effective as other display media. (Analytic Partners Study)
Step by step
We carry out an understanding of your business to identify the keywords that will help us find the LinkedIn profiles of potential clients for your business. We will calculate the exact number of people and find their locations to serve as input in defining the campaign.
We design the implementation, diffusion and monitoring of the campaign on LinkedIn. We started by writing a 300-character, ice-breaking message when sending the connection request to new profiles; and 1 additional message to reinforce communication in case of no response.
We will define 2 messages to send to each profile and through statistical experiments we will validate or discard the hypothesis about which message is generating greater customer attraction and which one we should rethink in order to maximize the lead generation.
Once identified potential customers, messages are ready to be sent and the timeframes are set, our team will be implementing the defined strategy. A maximum of 100 connections per week will be sent. This is a restriction defined by LinkedIn and is the reason why our team will be scheduled to send 2 connection requests every (1) business hour during the 5 business days of each week.
In a weekly report, we will deliver the lead database in a spreadsheet with the total potential customers defined in the strategy. This spreadsheet will be organized with the total number of referrals and their name, surname, LinkedIn URL, sending date of the connection request, acceptance date of the connection request, and last message sent.
During this stage we give you the performance report of the month and evaluate the results of the consultative sale (B2B) of your products or services. We will evaluate the commercial performance of your business, after receiving the lead generated by this campaign.
You will be able to see the final list of referrals and use that list as an input for your customer management system (CRM) if you have one. In case you do not have one, and we feel that you need it, we will recommend you a CRM ally for you to evaluate.
Weekly report
Have a look at a slide screenshot of the weekly report
Price: 499 USD
Price: 499 USD
LFT Legal Solutions
The company needed to increase its presence on LinkedIn and its marketing director needed to expand the company’s translation services to new profiles in the immigration law services in America. We designed the strategy, configured the messages, delivered the messages and in the first month of operation, more than 90 new referrals emerged, all according to the selection of more than 10,000 profiles using its keywords. The result of the A / B testing served to validate which message was more likely to accept the connection request on LinkedIn: 21% accepted Message A compared to 16% accepting Message B.
Implementation will take 1 week and diffusion will take 1 month.
Campaign implementation
1 month of message diffusion service
4 reports, 1 weekly per month.
Maximum 100 connections per week will be sent. This is a restriction defined by LinkedIn and is the reason why our team will be scheduled to send 2 connection requests every (1) business hour during the 5 business days of each week.
We take care of the initial connection on LinkedIn and of the initial conversation to break the ice. From the moment the potential customer responds to one (1) of our messages, it will be your or your sales team's responsibility to nurture that relationship to eventually turn him/her into a customer.bu
Yes. Depending on the business lessons acquired in the previous month, you can continue to the next month of service after we implement the adjustments.
No. Advertising on LinkedIn is a different service from the one we offer. In our case, we send the connection request to multiple profiles with a personalized message, which increases your profile’s reach. In the case of a LinkedIn Advertising, you pay to advertise a public message to hundreds of users without increasing your network of contacts on LinkedIn. If you need advertising on LinkedIn, visit fidelio.com.co/contacto to invest in a LinkedIn Ads.
Correct. The service consists of sending multiple personalized messages on your behalf to increase your network of contacts on LinkedIn and seek the possibility of closing new deals.
Yes. Each service is for 1 profile. Depending on the number of members of the commercial team, we can build a package that includes multiple profiles connecting to the same list of potential clients.